About Me

I’m a Digital & Social Media Strategist with a background in lifestyle, hospitality, and design-led brands. My work sits at the intersection of storytelling, strategy, and performance — helping brands translate who they are into digital experiences that feel authentic, refined, and effective.

Over the past several years, I’ve led organic social, content, and email strategies for luxury, interiors, and consumer brands, driving measurable growth through insight-led storytelling. From building educational content frameworks to shaping influencer collaborations and email campaigns, I focus on creating digital ecosystems that build trust, community, and long-term brand value.

I’m particularly drawn to brands rooted in place, experience, and craft — whether that’s a hospitality group, a lifestyle brand, or a creative agency. I believe the strongest social strategies balance mood with meaning, and aesthetic with clarity.

My approach is collaborative and data-informed. I work closely with creative teams, founders, and leadership to align content strategy with business goals, using analytics and emerging tools (including AI-enabled workflows) to continually refine performance without compromising brand identity.

Originally based in the UK, I’m currently relocating to Austin, Texas (March 2025) and excited to contribute to brands and teams shaping thoughtful, design-led digital experiences.

Outside of Work

Outside of client and brand work, I’m a photographer and writer with a long-standing interest in travel, interiors, and food culture. This personal practice informs my professional work — strengthening my visual eye, editorial instincts, and understanding of how people engage with place and experience.

Let’s Connect

If you’re interested in collaborating, hiring, or learning more about my work, I’d love to hear from you.

greenh1401@gmail.com

 

What I Bring

  • Organic social media strategy & content planning

  • Lifestyle & hospitality storytelling

  • Influencer & creator collaborations

  • Email marketing & audience engagement

  • Analytics-driven optimization and reporting