Digital & Social Media Strategist
Lifestyle, Hospitality & Brand-Led Storytelling

I help lifestyle, hospitality, and consumer brands grow engaged communities through data-driven social strategy, compelling content, and thoughtful brand storytelling. With a background spanning luxury, interiors, and experiential brands, I translate brand identity into platform-native content that builds awareness, trust, and long-term value.

What I Do

I specialize in creating organic social and content strategies that balance aesthetic, insight, and performance — helping brands show up with clarity and purpose across digital platforms.

My work includes:

• Organic social media strategy & content planning

• Lifestyle & hospitality storytelling

• Influencer & creator collaborations

• Email marketing & audience engagement

• Analytics-led optimization & reporting

Selected Work

A selection of recent projects focused on brand growth, community engagement, and digital performance.

• Argentium Silver
  Email marketing strategy and monthly newsletter driving measurable e-commerce growth

• Button & Sprung
  Organic social media strategy evolving lifestyle storytelling into education-led brand authority

• Postcards.From.Haley
  Personal lifestyle & hospitality content project focused on place, experience, and visual storytelling